Sorry for any formatting issues that might crop up below — this piece was originally published for The Trail, the University of Puget Sound’s student newspaper, from which I copy-pasted some articles for archiving purposes. Hence the newpaper-y tone and simplified view of the industry. My work for the paper might still be gathered here.
Activision juggernaut Call of Duty has made entertainment history once more with the release of Modern Warfare 3, which sold 6.5 million copies in its first day of release, The Guardian reported.
In 24 hours CoD:MW3 made $400 million in the U.S. and UK alone, shaming opening day sales for Harry Potter and The Deathly Hallows: Part 2, the July release that set the highest-grossing opening day for the film industry at $91 million.
“Other than Call of Duty, there has never been another entertainment franchise that has set opening day records three years in a row,” said Activision Blizzard chief executive Bobby Kotick, referring to records set by Call of Duty: Modern Warfare 2 in 2009 and Call of Duty: Black Ops in 2010. “Life-to-date sales for the Call of Duty franchise exceed worldwide theatrical box office for Star Wars and Lord of the Rings, two of the most successful entertainment franchises of all time,” Kotick said.
Call of Duty: Modern Warfare 3 builds upon the highly successfully model of quasi-realistic, larger-than-life, shoot-em-up gameplay that has been bringing in the dollars since CoD:MW’s release in 2007.
But CoD:MW3 doesn’t innovate as much it tweaks, polishes, streamlines. Activision struck gold with this formula and they’re not about to gamble away a huge potential for profit to take their game new places: like anyone who could feasibly stuff their California King with Benjamins, they’re quite comfortable where they are, thank you.